Konnect Daily

The Haunting Benefits of Halloween

The Haunting Benefits of Halloween

Halloween is one of the many holidays that provides companies with tons of potential advertising opportunities and a chance to show their off their creativity. As it turns out, Halloween has some haunting benefits, making it the most profitable holiday of the year. Consumers are spending upwards of $9.1 billion annually on this holiday alone […]

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Keys to Successful Community Relations

Keys to Successful Community Relations

It’s a familiar situation for all of us: You walk into what you could have sworn was a brand new pizza joint or coffee shop in your area, ask the friendly person behind the counter how long they’ve been open and, much to your surprise, they respond with something like “Oh, about 6 months ago.” […]

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To do desksides or not to do desk-sides?

To do desksides or not to do desk-sides?

It is no secret that an integral part of working in a public relations firm is the quality of relationships that the publicists create with their clients, editors, television producers, etc. While emails and product samples are great, there is no comparison to getting some quality face time with the decision makers of the outlet […]

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Implementing Change

Implementing Change

A time of change is upon us! We are two months and 17 days away from New Year’s Day when millions of resolutions will be set, but not always followed. Let’s be honest, change is hard. Regardless of whether that change is personal or professional, it’s easy to want to change but hard to follow […]

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3 Ways Brands Are Going Pink This Month

3 Ways Brands Are Going Pink This Month

As you may know, October is National Breast Cancer Awareness Month and if you work in franchise PR or lifestyle PR you see a ton of companies turning pink. Whether it’s Smoothie King’s Pink Warrior smoothie or Otto’s Tacos’ pink tacos – there’s pink everywhere. There are so many way brands can ‘go pink’, but […]

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