SMASHMALLOW

SMASHMALLOW is an upgrade from the traditional marshmallow and is the first premium ‘snackable’ marshmallow brand.  Made with organic cane sugar and simple, naturally sourced ingredients, SMASHMALLOW and SMASHCRISPIES deliver a clean-label indulgence perfect for satisfying any sweet tooth.

Our Assignment

Konnect Agency worked with the SMASHMALLOW team to create a campaign that takes advantage of key thematics (Easter, S’mores, Halloween, Valentine’s Day, etc.)  year-round and positions SMASHMALLOW as the must-have healthy swap for anyone looking to trade up on their mallows.

Results for 2017
697,414,295
Total Impressions across a variety of high-profile media outlets
Key Placements
O, The Oprah Magazine, TODAY, InStyle, POPSUGAR, Refinery29, People Magazine

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