Smart & Effective Content Marketing
The Konnect PR Agency creates original content on behalf of clients that can be used in internal and external communications, public relations outreach, marketing materials, social media channels and more. With owned content being more important than ever before, Konnect advises clients on the best approach to developing a voice that will resonate with key audiences and break through the clutter. Konnect has a graphics and copywriting team in-house, both of which complement the agency’s public relations, social media, and marketing expertise.
Utilizing KRAVE’s existing relationship with health and wellness guru, Jillian Michaels, Konnect planned and executed a New York City event where national media and influencers could experience an interactive workout and enjoy healthy bites from KRAVE. With more than 80 media attendees, the event showcased KRAVE’s position in the fitness space with Jillian’s expertise advocating the health benefits of the brand. In conjunction with a catering service, Konnect Agency created brand-specific appetizer and cocktail menus to highlight KRAVE’s culinary pairings. The branded menus reinforced KRAVE’s presence at the event, and broadened the company’s positioning in the eyes of the media, from fitness to foodie.
Konnect penned bylines on behalf of UFC GYM executives for franchise trade magazines, to showcase the brand differentiators.
For the past 2 years, Konnect as served as Agency of Record for Rentokil Steritech and four of its key brand divisions. Securing press in national and regional consumer outlets as well as top industry trades in the pest control and interior landscaping space, Konnect has achieved almost one billion media impressions collectively over the past 2 years; helping to increase massive brand awareness at a local and national level.
Konnect wrote byline articles on behalf of BrightStar Care’s Chief Clinical Quality Officer to position her and the brand overall as experts in the senior and home care industries.