Konnect supports clients through a variety of marketing services including digital marketing, social media marketing, content marketing, events and more. Whatever the task at hand may be, Konnect utilizes its in-depth knowledge of audience preferences and integrated marketing techniques, to create campaigns that truly resonate with a brand’s public. Konnect quickly becomes an extension of clients’ internal marketing team, and advises on ways to maximize marketing dollars to achieve the best possible results.
In order to drive traffic to locations and build brand awareness, Konnect devised a two-prong campaign with an in-store incentive and out of store partnership with Uber’s on-demand meal delivery service UberEATS.
To prepare for the launch of their first new menu item in 20 years, The Flame Broilers tasked Konnect with creating collateral that would build awareness for the Tofu Bowl and drive traffic to locations. Konnect created bold in-store signage advertising the new product and a subsequent free bowl giveaway. Along with social media graphics and a video featuring the Tofu Bowl and its health benefits. Our team also created direct response radio copy to play in local markets. As a result of this work and with the support from the accompanying PR campaign, the Tofu Bowl video reached over 36,000 people and received more than 2,000 views. The radio spot reached over 5.1 million listeners spanning across four different stations in Los Angeles.