Konnect Daily

How to Rock the Holiday Gift Guide Pitching Game

How to Rock the Holiday Gift Guide Pitching Game

Fall is officially here! While the New York office might feel that more than we do here in our PR agency in Los Angeles, it does not change the fact that we only have 12 weeks until the beloved Christmas season. While Christmas shopping might seem like a task in the distant future for many […]

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How to Apply the “Show, Don’t Tell” Technique in the Marketing World

How to Apply the “Show, Don’t Tell” Technique in the Marketing World

You’ve heard the phrase “Show, don’t tell” before, but you may not know what it means or how it can be implemented. Let’s start by breaking it down! “Show, don’t tell” is a technique used in writing that allows the reader to experience the story through actions, words, thoughts, senses and feelings rather than through […]

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5 Publicist Approved Tips for Seamless Event Planning

5 Publicist Approved Tips for Seamless Event Planning

This past weekend was an eventful time for the Konnect team as we celebrated two exciting client events in LA celebrating ONE Brands’ new BASIX bar and Kite Hill’s Yogurt Tubes for kids. After months of brainstorming, researching and planning, we were thrilled to see how both events came to life so successfully. ONE Brands BASIX […]

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Feel like a Fraud? Here’s How to Overcome Imposter Syndrome

Feel like a Fraud? Here’s How to Overcome Imposter Syndrome

Not many people, including myself until very recently, realize they may have a case of “Imposter Syndrome”. Put simply, Imposter Syndrome is that nagging feeling of being undeserving of attention or praise for your accomplishments, no matter how experienced you are or how hard you work. Taking any amount of credit for a job well […]

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Should a brand send a gift to a celebrity with no guarantees?

Sometimes, the answer is: YES! There are steps to be followed, and clients should be advised not to send products to celebrities blindly. More often than not, unwanted products end up on the desk or in the closet of an assistant/publicist/manager, with no result whatsoever. Make sure to reach out first because sometimes a contact […]

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