Konnect Daily

Mastering the Brainstorm

Mastering the Brainstorm

Whether it’s pitching media, working on a launch event or new business proposal – public relations requires a team effort of endless creativity and strategic thinking. So how do public relations firms come up with creative ideas for their clients? With a good old-fashioned brainstorm session. Brainstorming can be an essential asset to any company. […]

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Celebrating Labor Day With Zero Labor

Celebrating Labor Day With Zero Labor

Yesterday, our Los Angeles public relations agency (along with the rest of the U.S.) enjoyed an extra day off in honor of Labor Day. While meant to celebrate the American labor movement and the contributions of workers around the country, the true meaning of Labor Day is often forgotten due to the sheer joy one […]

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3 PR Skills Developed as a D1 Athlete

3 PR Skills Developed as a D1 Athlete

I am lucky enough to be able to call myself a Division I Four-Time Varsity Letter Winner with four Big Ten Championship rings to prove it!  I graduated from the University of Michigan and being able to compete in athletics on such a large stage, while graduating with honors, including the Big Ten All-Academic Team […]

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Should a brand send a gift to a celebrity with no guarantees?

Sometimes, the answer is: YES! There are steps to be followed, and clients should be advised not to send products to celebrities blindly. More often than not, unwanted products end up on the desk or in the closet of an assistant/publicist/manager, with no result whatsoever. Make sure to reach out first because sometimes a contact […]

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Where Do I Start?

Where Do I Start?

I get overwhelmed easily. As a publicist at a leading Los Angeles Public Relations firm whose food and beverage PR roster consists of several category innovating brands, I tend to have a lot on my plate. So much to do, so many things to tackle, why is it all coming at me at once? I’ve […]

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