Konnect Daily

Feel like a Fraud? Here’s How to Overcome Imposter Syndrome

Feel like a Fraud? Here’s How to Overcome Imposter Syndrome

Not many people, including myself until very recently, realize they may have a case of “Imposter Syndrome”. Put simply, Imposter Syndrome is that nagging feeling of being undeserving of attention or praise for your accomplishments, no matter how experienced you are or how hard you work. Taking any amount of credit for a job well […]

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Social Media Platform Spotlight: Twitch.tv

Social Media Platform Spotlight: Twitch.tv

With live streaming video becoming a trend in the digital space, platforms like Twitch.tv are starting to generate buzz among marketers, PR Agencies, and influencers. Originally created with a focus on video game live streaming, Twitch now includes creative content, “in real life” streams, and more recently, music broadcasts. As of this year, Twitch has […]

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Take Your Instagram Stories to the Next Level

Take Your Instagram Stories to the Next Level

With over 300 million active Instagram accounts, Instagram has changed the way brands connect with their customers. Instagram has more recently expanded the Stories element on their platform to give it a more active experience for users. Since the launch of Instagram Stories, users have increasingly become fans of this feature on the platform as […]

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Should a brand send a gift to a celebrity with no guarantees?

Sometimes, the answer is: YES! There are steps to be followed, and clients should be advised not to send products to celebrities blindly. More often than not, unwanted products end up on the desk or in the closet of an assistant/publicist/manager, with no result whatsoever. Make sure to reach out first because sometimes a contact […]

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Influencer Marketing Gone Wrong: Common Mistakes Brands Make and How to Avoid Them

Influencer Marketing Gone Wrong: Common Mistakes Brands Make and How to Avoid Them

When it comes to influencer partnerships, we all know the infamous fails of Fyre Festival, Scott Disick’s Instagram caption, and many more. There are many benefits to partnering with influencers as opposed to traditional marketing but brands tend to make the mistake of forgetting that they should also be approached very differently as well. As […]

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